The Dynamic Effect of Innovation on Market Structure

Journal of Marketing Research 2004 / 05 Vol. 41; Iss. 2

The Dynamic Effect of Innovation on Market Structure

Harald J. van Heerde, Carl F. Mela and Puneet Manchanda
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Volume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162324
Date:
May, 2004
File:
PDF, 2.78 MB
english, 2004
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