Exploring the Determinants of Broadway Show Success

Exploring the Determinants of Broadway Show Success

Srinivas K. Reddy, Vanitha Swaminathan and Carol M. Motley
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Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152034
Date:
August, 1998
File:
PDF, 1.97 MB
english, 1998
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