Reflections on "Impact of Sales Promotions on When,...

Reflections on "Impact of Sales Promotions on When, What, and How Much to Buy"

Sunil Gupta
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Volume:
30
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172695
Date:
November, 1993
File:
PDF, 611 KB
english, 1993
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