The Effect of Role Model Influence on Adolescents'...

The Effect of Role Model Influence on Adolescents' Materialism and Marketplace Knowledge

Alan J. Bush, Craig A. Martin and Paul W. Clark
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Volume:
9
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470073
Date:
January, 2001
File:
PDF, 1.38 MB
english, 2001
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