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Advances in Advertising Research (Vol. VI) || I Love You Just The Way You Are: When Large Degrees of Logo Change Hurt Information Processing and Brand Evaluation
Verlegh, Peeter, Voorveld, Hilde, Eisend, MartinVolume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-658-10558-7_29
File:
PDF, 682 KB
english, 2016