Relationalism as a Marketing Strategy: An Empirical Study...

Journal of Euromarketing 2008 / 02 Vol. 17; Iss. 1

Relationalism as a Marketing Strategy: An Empirical Study Among Finnish Business-to-Business Marketing Firms

Olkkonen, Rami, Tikkanen, Henrikki, Lindblom, Arto
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Volume:
17
Language:
english
Journal:
Journal of Euromarketing
DOI:
10.1300/J037v17n01_05
Date:
February, 2008
File:
PDF, 1.79 MB
english, 2008
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