Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge
Amna Kirmani and Rui (Juliet) ZhuVolume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162512
Date:
November, 2007
File:
PDF, 2.26 MB
english, 2007