Redeployment of Brands, Sales Forces, and General Marketing...

Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View

Laurence Capron and John Hulland
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
63
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251944
Date:
April, 1999
File:
PDF, 2.04 MB
english, 1999
Conversion to is in progress
Conversion to is failed