Attitudes toward Advertising: A Multinational Study

Attitudes toward Advertising: A Multinational Study

James R. Wills Jr. and John K. Ryans Jr.
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Volume:
13
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.2307/154469
Date:
January, 1982
File:
PDF, 265 KB
english, 1982
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