Sampling Properties of Rate Questions with Implications for...

Marketing Science 1987 / SUM Vol. 6; Iss. 3

Sampling Properties of Rate Questions with Implications for Survey Research

Bruce Buchanan and Donald G. Morrison
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Volume:
6
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183899
Date:
January, 1987
File:
PDF, 358 KB
english, 1987
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