Achieving Marketing Objectives through Social Sponsorships

Achieving Marketing Objectives through Social Sponsorships

Carolyn J. Simmons and Karen L. Becker-Olsen
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Volume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162120
Date:
October, 2006
File:
PDF, 2.73 MB
english, 2006
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