Customer Equity: An Integral Part of Financial Reporting

Journal of Marketing 2008 / 03 Vol. 72; Iss. 2

Customer Equity: An Integral Part of Financial Reporting

Thorsten Wiesel, Bernd Skiera and Julián Villanueva
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162220
Date:
March, 2008
File:
PDF, 2.89 MB
english, 2008
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