Special Issue on Innovation and New Products || Integrated...

Special Issue on Innovation and New Products || Integrated Product Design for Marketability and Manufacturing

V. Srinivasan, William S. Lovejoy and David Beach
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Volume:
34
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152072
Date:
February, 1997
File:
PDF, 1.52 MB
english, 1997
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