When Does Trust Matter? Antecedents and Contingent Effects...

When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States

Kwaku Atuahene-Gima and Haiyang Li
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Volume:
66
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203455
Date:
July, 2002
File:
PDF, 4.04 MB
english, 2002
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