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When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
Kwaku Atuahene-Gima and Haiyang LiVolume:
66
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203455
Date:
July, 2002
File:
PDF, 4.04 MB
english, 2002