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An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry
El-Manstrly, Dahlia, Paton, Robert, Veloutsou, Cleopatra, Moutinho, LuizVolume:
16
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/fsm.2011.9
Date:
September, 2011
File:
PDF, 139 KB
english, 2011