Strategic Market Planning: The Pursuit of Competitive...

Strategic Market Planning: The Pursuit of Competitive Advantageby George S. Day;Analysis for Strategic Market Decisionsby George S. Day

Review by: Michael P. Mokwa
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Volume:
51
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251137
Date:
April, 1987
File:
PDF, 243 KB
english, 1987
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