The Performance Implications of International Marketing Strategy || Global Sourcing Strategy and Performance of Knowledge-Intensive Business Services: A Two-Stage Strategic Fit Model
Janet Y. Murray, Masaaki Kotabe and Stanford A. WestjohnVolume:
17
Year:
2009
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/27755619
File:
PDF, 2.49 MB
english, 2009