The Performance Implications of International Marketing...

The Performance Implications of International Marketing Strategy || Global Sourcing Strategy and Performance of Knowledge-Intensive Business Services: A Two-Stage Strategic Fit Model

Janet Y. Murray, Masaaki Kotabe and Stanford A. Westjohn
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Volume:
17
Year:
2009
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/27755619
File:
PDF, 2.49 MB
english, 2009
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