What Makes a Brand Name Familiar?

Journal of Marketing Research 1973 / 02 Vol. 10; Iss. 1

What Makes a Brand Name Familiar?

Leo Bogart and Charles Lehman
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Volume:
10
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149404
Date:
February, 1973
File:
PDF, 1.12 MB
english, 1973
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