Visual Attention to Repeated Print Advertising: A Test of...

Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory

Rik Pieters, Edward Rosbergen and Michel Wedel
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Volume:
36
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151998
Date:
November, 1999
File:
PDF, 3.40 MB
english, 1999
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