![](/img/cover-not-exists.png)
Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
Rik Pieters, Edward Rosbergen and Michel WedelVolume:
36
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151998
Date:
November, 1999
File:
PDF, 3.40 MB
english, 1999