MARKETING ONE-TO-ONE : Un entretien avec Don Peppers

Décisions Marketing 1999 / 04-04 Iss. 16

MARKETING ONE-TO-ONE : Un entretien avec Don Peppers

CHRISTOPHE BENAVENT and Don Peppers
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Language:
french
Journal:
Décisions Marketing
DOI:
10.2307/40592667
Date:
April, 1999
File:
PDF, 395 KB
french, 1999
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