What Drives Click-Through Rates of Tourism Product...

Procedia Computer Science 2015 Vol. 55

What Drives Click-Through Rates of Tourism Product Advertisements on Group Buying Websites?

Liu, Yanbin, Yuan, Ping, Liu, Wei, Li, Xingsen
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Volume:
55
Year:
2015
Language:
english
Journal:
Procedia Computer Science
DOI:
10.1016/j.procs.2015.07.037
File:
PDF, 411 KB
english, 2015
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