How store attributes impact shoppers’ loyalty: do different...

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The International Review of Retail Distribution and Consumer Research 2015 / 10

How store attributes impact shoppers’ loyalty: do different national cultures follow the same loyalty building process?

Grosso, Monica, Castaldo, Sandro
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Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2015.1088460
Date:
October, 2015
File:
PDF, 444 KB
english, 2015
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