The engagement of customers beyond their expected roles

Journal of Strategic Marketing 2011 / 12 Vol. 19; Iss. 7

The engagement of customers beyond their expected roles

Pervan, Simon J., Bove, Liliana L.
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Volume:
19
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2011.599498
Date:
December, 2011
File:
PDF, 148 KB
english, 2011
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