A Parsimonious Model of Stockkeeping-Unit Choice

Journal of Marketing Research 2003 / 08 Vol. 40; Iss. 3

A Parsimonious Model of Stockkeeping-Unit Choice

Teck-Hua Ho and Juin-Kuan Chong
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Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30038864
Date:
August, 2003
File:
PDF, 2.66 MB
english, 2003
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