Implicit Price Bundling of Retail Products: A Multiproduct...

Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability

Francis J. Mulhern and Robert P. Leone
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Volume:
55
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251957
Date:
October, 1991
File:
PDF, 486 KB
english, 1991
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