A Connectionist Model of Brand-Quality Associations

Journal of Marketing Research 2000 / 08 Vol. 37; Iss. 3

A Connectionist Model of Brand-Quality Associations

Chris Janiszewski and Stijn M. J. Van Osselaer
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Volume:
37
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558475
Date:
August, 2000
File:
PDF, 3.82 MB
english, 2000
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