Probabilistic Subset-Conjunctive Models for Heterogeneous...

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

Kamel Jedidi and Rajeev Kohli
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162397
Date:
November, 2005
File:
PDF, 1.58 MB
english, 2005
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