Glocal understandings: female readers’ perceptions of the...

Journal of International Business Studies 2007 / 11 Vol. 38; Iss. 6

Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising

Hung, Kineta H, Li, Stella Yiyan, Belk, Russell W
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Volume:
38
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/palgrave.jibs.8400303
Date:
November, 2007
File:
PDF, 289 KB
english, 2007
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