Incentive-Aligned Conjoint Analysis

Incentive-Aligned Conjoint Analysis

Ding, Min, Grewal, Rajdeep, Liechty, John
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.42.1.67.56890
Date:
February, 2005
File:
PDF, 129 KB
english, 2005
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