Patterns of Credible Commitments: Territory and Brand...

Journal of Marketing 1997 / 04 Vol. 61; Iss. 2

Patterns of Credible Commitments: Territory and Brand Selectivity in Industrial Distribution Channels

Adam J. Fein and Erin Anderson
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Volume:
61
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251828
Date:
April, 1997
File:
PDF, 2.17 MB
english, 1997
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