Brand diagnostics: Mapping branding effects using consumer...

European Journal of Operational Research 1998 Vol. 111; Iss. 2

Brand diagnostics: Mapping branding effects using consumer associative networks

Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder
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Volume:
111
Year:
1998
Language:
english
Pages:
22
DOI:
10.1016/s0377-2217(98)00151-9
File:
PDF, 466 KB
english, 1998
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