An Experimental Analysis of a Salesman's Expert and...

An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad

Paul Busch and David T. Wilson
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Volume:
13
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150896
Date:
February, 1976
File:
PDF, 372 KB
english, 1976
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