Focus Groups as Qualitative Researchby David L. Morgan;The...

Journal of Marketing Research 1990 / 02 Vol. 27; Iss. 1

Focus Groups as Qualitative Researchby David L. Morgan;The Long Interviewby Grant McCracken

Review by: Edward F. McQuarrie
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Volume:
27
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172559
Date:
February, 1990
File:
PDF, 1024 KB
english, 1990
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