Modeling Purchase-Timing and Brand-Switching Behavior...

Journal of Marketing Research 1991 / 02 Vol. 28; Iss. 1

Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity

Naufel J. Vilcassim and Dipak C. Jain
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Volume:
28
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172724
Date:
February, 1991
File:
PDF, 2.45 MB
english, 1991
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