Does Your Company Have the Right Logo? How and Why...

Journal of Consumer Research 2015 / 09

Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

Jiang, Yuwei, Gorn, Gerald J., Galli, Maria, Chattopadhyay, Amitava
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucv049
Date:
September, 2015
File:
PDF, 647 KB
english, 2015
Conversion to is in progress
Conversion to is failed