Marketing Research and Public Policy: A Functional...

Journal of Marketing 1975 / 07 Vol. 39; Iss. 3

Marketing Research and Public Policy: A Functional Perspective

J. R. Brent Ritchie and Roger J. LaBrèque
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Volume:
39
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250896
Date:
July, 1975
File:
PDF, 1.56 MB
english, 1975
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