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Assimilation and Contrast Effects in Product Performance Perceptions: Implications for Public Policy
Paula Fitzgerald Bone, Terence A. Shimp and Subhash SharmaVolume:
9
Year:
1990
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.2307/30000200
File:
PDF, 1.59 MB
english, 1990