National Brands, Local Branding: Conclusions and Future...

National Brands, Local Branding: Conclusions and Future Research Opportunities

Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162451
Date:
February, 2007
File:
PDF, 574 KB
english, 2007
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