Clusters of Consumer Interests and Opinion Leaders' Spheres...

Journal of Marketing Research 1971 / 08 Vol. 8; Iss. 3

Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence

David B. Montgomery and Alvin J. Silk
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Volume:
8
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149569
Date:
August, 1971
File:
PDF, 889 KB
english, 1971
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