![](/img/cover-not-exists.png)
Marketing Decision Modelsby Randall L. Schultz; Andris A. Zoltners
Review by: John M. McCannVolume:
20
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151456
Date:
November, 1983
File:
PDF, 525 KB
english, 1983