Manufacturer-Retailer Channel Interactions and Implications...

Marketing Science 2000 / 05 Vol. 19; Iss. 2

Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market

Kadiyali, Vrinda, Chintagunta, Pradeep, Vilcassim, Naufel
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Volume:
19
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.19.2.127.11805
Date:
May, 2000
File:
PDF, 268 KB
english, 2000
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