Assessing Three Sources of Misresponse to Reversed Likert...

Journal of Marketing Research 2008 / 02 Vol. 45; Iss. 1

Assessing Three Sources of Misresponse to Reversed Likert Items

Scott D. Swain, Danny Weathers and Ronald W. Niedrich
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162525
Date:
February, 2008
File:
PDF, 3.28 MB
english, 2008
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