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Examining Market Orientation as Both Culture and Conduct: Modeling the Relationships between Market Orientation and Employee Responses
Jon C. Carr and Tará Burnthorne LopezVolume:
15
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470285
Date:
January, 2007
File:
PDF, 1.72 MB
english, 2007