Boomerang Effects of Low Price Discounts: How Low Price...

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Journal of Consumer Research 2015 / 10

Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity

Cai, Fengyan, Bagchi, Rajesh, Gauri, Dinesh K.
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Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucv057
Date:
October, 2015
File:
PDF, 751 KB
english, 2015
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