Harmful Upward Line Extensions: Can the Launch of Premium...

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Journal of Marketing 2015 / 10

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?

Caldieraro, Fabio, Kao, Ling-Jing, Cunha, Marcus
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.14.0100
Date:
October, 2015
File:
PDF, 747 KB
english, 2015
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