Brand Love – Moving Beyond Loyalty An Empirical...

The Arab Economics and Business Journal 2015 / 10 Vol. 10; Iss. 2

Brand Love – Moving Beyond Loyalty An Empirical Investigation of Perceived Brand Love of Indian Consumer

Kang, Amanpreet
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Volume:
10
Language:
english
Journal:
Arab Economic and Business Journal
DOI:
10.1016/j.aebj.2015.04.001
Date:
October, 2015
File:
PDF, 742 KB
english, 2015
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