Does luxury have a minimum price? An exploratory study into...

Does luxury have a minimum price? An exploratory study into consumers’ psychology of luxury prices

Kapferer, Jean-Noël, Klippert, Cindy, Leproux, Lara
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Volume:
13
Language:
english
Journal:
Journal of Revenue and Pricing Management
DOI:
10.1057/rpm.2013.34
Date:
February, 2014
File:
PDF, 149 KB
english, 2014
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