Sensitivities of Market Segments to Separate Advertising...

Journal of Marketing 1981 / WIN Vol. 45; Iss. 1

Sensitivities of Market Segments to Separate Advertising Strategies

Arch G. Woodside and William H. Motes
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Volume:
45
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251721
Date:
January, 1981
File:
PDF, 981 KB
english, 1981
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