Critical Opinion as a Tool in the Marketing of Cultural...

International Journal of Arts Management 2001 / WIN Vol. 3; Iss. 2

Critical Opinion as a Tool in the Marketing of Cultural Products: The Experiential Label

Fabrice Larceneux
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Volume:
3
Language:
english
Journal:
International Journal of Arts Management
DOI:
10.2307/41064724
Date:
January, 2001
File:
PDF, 2.13 MB
english, 2001
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