Essentially a Matter of Consistency: Integrated Marketing...

The Marketing Review 2000 / 12 Vol. 1; Iss. 4

Essentially a Matter of Consistency: Integrated Marketing Communications

Fill, Chris
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Volume:
1
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/1469347002562588
Date:
December, 2000
File:
PDF, 103 KB
english, 2000
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